Marketing Plan Sunsilk free essay sample

Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, a logical merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. The New Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer.The content of the plan is our unique marketing strategies that will be implemented on how to sell our products to the people, especially in the provinces and how we formulated a shampoo pack that is affordable to consumers. Life Can’t Wait, the latest campaign of Sunsilk aims to inspire women all over the globe to live their lives to the fullest. We will write a custom essay sample on Marketing Plan Sunsilk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I. Introduction II. Marketing Environment III. SWOT Analysis IV. Objectives of the Marketing PlanV. Marketing Strategies VI. Projected Income Statement VII. Evaluation of Marketing Action Plan I. In the present time, personal hygiene of a person must be considered. Due todifferent pollution, hair is basically one part of our body that is being damaged. That’swhy Unilever was the most trusted company in terms of home care brands, food carebrands and personal care brands not only in Europe but all over the globe. A. Company History and Profile:Unilever is a multi-national corporation, formed of British and Dutch parentage, that owns many of the worlds consumer product brands in foods, beverages, cleaningagents and personal care products. Unilever employed 174,000 people and hadworldwide revenue of â‚ ¬40. 5 billion in 2008. Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie, a logical mergeras palm oil was a major raw material for both margarines and soaps and could beimported more efficiently in larger quantities.The food and consumer products giantactually has two parent companies: Unilever PLC, based in the United Kingdom, andUnilever N. V. , based in The Netherlands. The two companies, which operate virtually asa single corporation, are run by a single group of directors and are linked by a number ofagreements. Unilever considers itself the second largest consumer goods firm in theworld, trailing only Philip Morris Companies Inc. , and produces numerous brand namefoods, cleaning products, and personal care items.About 52 percent of revenues aregenerated in the foods sector; brands include Imperial and Promise margarines, Liptontea, Ragu foods, Lawrys seasonings, Breyers ice cream, and Birds Eye and Gortonsfrozen foods. One-quarter of sales come from the personal care area; brands includeCaress and Dove soap, Pears and Ponds skin care products, Degree, Faberge, and Suredeodorants, Suave and Salon Selectives hair care items, Close-Up, Mentadent, andPepsodent oral care products, and Calvin Klein, Elizabeth Arden, and Elizabeth Taylorprestige fragrancesmdash well as such miscellaneous brands as Q-Tips and Vaseline.Unileve rs third major sector is that of cleaning products, which is responsible for about22 percent of turnover; brands include Wisk and All laundry detergents, Snuggle andFinal Touch fabric softeners, and Sunlight dish detergents, and this area also includes thecompanys line of institutional cleaning products. Unilever maintains production facilitiesin 88 countries and sells its products in an additional 70.About 47 percent of revenuesoriginate in Europe, 21 percent in North America, 14 percent in the Asia-Pacific region,12 percent in Latin America, and six percent in Africa and the Middle East. In the present time, personal hygiene of a person must be considered. Due todifferent pollution, hair is basically one part of our body that is being damaged. That’swhy Unilever was the most trusted company in terms of home care brands, food carebrands and personal care brands not only in Europe but all over the globe.